Monday April 23

This week we read about Media Convergence.  I believe it is a great idea to join the campus media groups together because I think it will motivate groups like R-TV who are not as developed to become bigger and better like the Sandspur and WPRK.  I think R-TV could learn a lot from the other campus media groups about how they are run and how they retain interest in their teams.  I think it would be good to create a PR and promotions office for all three campus media groups so they can bounce ideas off of one another and promote one another.  As we read in the reading, groups that do not mix seem to have negative thoughts towards the other groups because they think they get more support than their own group.  Creating media convergence will allow all groups to feel like they have support and to support one another.

Community Outreach Strategies for Media

This article gave us a lot of good ideas on how to reach out to the community. It was great to read this article the week before our community outreach proposals are due because it will give us some good ideas to discuss during class today. At first it seemed like sponsoring an event would not be realistic because our budget is probably not that much right now, but then I read the idea of giving the event some free advertising space for sponsor space at the event in return. Another good idea this article mentioned is to create a community dialogue, we could discuss topics in the area of Winter Park on R-TV and involve the community to be part of our shows. The 4th tip is to hold a contest or competition because everyone loves to win. Maybe R-TV could host a film competition and have prizes for "best drama," "best comedy," "best picture," etc. This would be a great way to get people involved because people would be giving content in order to try and win prizes. All in all we have to do our best to get the R-TV name out to the community because the more people that know about us, then the more people that will support us.

Downtown Community Television

The article about DCTV was very interesting. It was great to see the success and improvement of a television station. Sometimes I feel like working with R-TV is a waste of time because I feel like no one cares. This article gave me some hope that maybe one day it could get big. It was interesting that DCTV streamed shows that exposed political, social, and economical issues. Their "home" was the Lower East Side and Chinatown Manhattan and many people from this area are minorities and live in poverty. Many of these people do not have a say in mainstream media so DCTV was a way for them to express their feelings. We need to get people involved in R-TV that have a passion about something, people that want their voice to be heard. This article also mentioned how DCTV "trained tens of thousands of students in basic video production techniques. In addition DCTV helps local artists, community groups, and independent producers create television programming of uncommon integrity, creativity, and utility. Many of these community producers have gone on to successful careers as media educators, independent producers, and video artists" (137.) This reminded me of our community engagement projects because they engaged themselves in the community and it paid off. The community was really portrayed throughout this article. It is important that we create and reach out to the Rollins community and get them engaged in R-TV.