The article "1 Newspaper, 3 Students" by Mary Ann Pearson was very helpful for our community engagement class. She said the three skills to revitilizing a struggling program are recruiting, training, and retaining skills. I am working with Rollins Television doing promotions, however as of now there is nothing to promote because R-TV does not have any media. The most important skill for R-TV right now is recruiting. Mary Ann's 7 steps to recruiting are great ideas to get people involved in R-TV. I thought the first tip was one of the best ones, which is to "create an atmosphere that is fun and creative." Right now, there is not much to the R-TV atmosphere. If we could make the R-TV office more fun and exciting like the WPRK office than maybe we could get more people to want to be involved. Another tip I thought was a great idea was to advertise in the school newspaper. Our promotions team had already talked about using eachother's media groups to spread the word about events, but I think we could use the Sandspur and WPRK to spread the news that R-TV is looking for more people to get involved.
Once we finish the recruitment process for R-TV we can focus more on training and retaining. The most important thing in training and retaining is to keep it fun. People are volunteering to be here, so they don't want it to feel like a job. Being part of campus media should be a fun and exciting activity.
Well, like we talked about, you can promote the IDEA of R-TV or the PEOPLE in R-TV, or perhaps even better, create the space that would make R-TV successful. That's part of PR. So, yes if you really came in to the studios and tried to figure out ways to make them pop and be friendly (which would cost some money, but it's in the budget, for nice lamps or decals for the walls or frames for posters) we could make it great. You might consider working on that before the end of the semester, since the other PR initiatives simply haven't happened.
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