Thursday, February 2, 2012

R-TV Promotions Proposal

As we all know, Rollins Television is pretty undeveloped as of right now. The most exciting scene that has played on the Rollins television channel in the past year is a fish swimming across a fish bowl. It is time to create some more excitement and get R-TV into action! Hopefully with the help of our community engagement class, we can help develop some media to air on R-TV. Even if it is just picture slideshows with music at first, anything is better than staring at a fishbowl all day.

The great thing about starting from scratch is that we can create a lot of excitement throughout campus because it will be something new. We discussed having a “re-branding” campaign for when there is enough media to grab an audience’s attention. We can poster signs around campus stating, “R-TV is making a comeback!” We can list all of the exciting new media that will be shown on R-TV. I think we should have media of sporting events, and other campus events on R-TV because students will be interested to tune in if they might see themselves on television.

In class we discussed having this campaign take place for a month or two and once R-TV is ready to broadcast again we could have a “re-broadcasting party” on Mills Lawn with the inflatable projector screen, popcorn, and a ribbon cutting ceremony.

We can also use our contacts in other media departments on campus to promote the “re-broadcasting party.” We can have an article in the Sandspur and announcements on WPRK. I think this class can make a huge difference in the campus media if we all work together.

1 comment:

  1. Agreed RE the party and publicity. But what will your role, specifically, in that be? Will you make flyers? When? For what? Will you start filming (that should be a "yes"). What will you film? When will you start filming? With whom? Etc etc.

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